In this opportunity, we will show you some Ideas for Creating Landing Pages for Ecommerce. One of the most useful tools for electronic commerce is a landing page which is a page open in response to a click on an advertisement or a search result. www.article-ecommerce.com
What is the main aim of Landing Pages?
The main objective of landing pages is to convert visitors, whether for new or potential customers directly to a sale. These pages can also arise from links on social networks and marketing campaigns email.
But the creation of a landing page is a process that often requires many resources. For that reason, there are a number of pay and free tools to create landing pages that serve as a template or to make the work easiest of those who are unfamiliar with programming. Ecommerce Apps
Knowing Ideas for Creating Landing Pages for Ecommerce
In this part, you will find some highlights which have been taken from some specialized studies on this topic.
Title: the purpose of the title is to get the attention of visitors to read the rest of the message. So, leave space around the title to stand out. Use an appropriate font for headlines. It is very important to call attention. Move the title out of alignment of the text. Do not forget that the main keywords used in SEO and PPC to attract traffic to your landing page must be present throughout the text and in the title.
The main picture: This is not just about the main photo of your product or service. you must also keep in mind that all the graphic elements of the landing page can have a significant impact on the outcome of your campaigns, both to improve and to blow conversions.
CTA o Call to Action: it is the element of the web that asks the visitor to take action. Therefore, the drafting of the message is a key element in the conversion. You have to opt for a simple, clear and eye-catching message that inspires visitors to take action. Make sure to draw attention.
Form: It is the key point conversion. The aim is that visitors leave your details. Normally a form with fewer fields gets a higher number of conversions, but it is not always so. Be aware that sometimes the lack of questions on the form can lead us to poor information leads, making it difficult to close the sales cycle.
Some Tools for Creating Landing Pages for Ecommerce
To assist in the task of creating landing pages, we have made a list of several software and plugins to create your landing page and improve the conversion rate of your e-commerce.
List of free tools
IM Creator: To start this list, we present a free tool to you employ in your website. IM Creator is not as easy to use as the other options will mention, and if you do not have much experience with coding may have difficulties. On the other hand, it has options to create attractive landing pages for visitors.
InstaPage: is one of the easiest services to be used by those who have no programming experience with a drag and drop editor. It also has integration with services like Google Analytics – an indispensable tool for e-commerce – and social networks. The software includes more than 70 models landing pages that can receive modifications, such as color changes.
One advantage is that these models are separated by categories according to the purpose of your landing page, as the final sale or lead generation. However, Free InstaPage is only for pages that have up to 100 monthly visitors. After that, the service allows 30 day trial and after this time, it will have a cost $ 29 per month.
List of paid tools
Lander: The first paid option of this list is Lander. It has limited options of models and offers exceptional service. However, its interface is simple, friendly and is aligned with current practices regarding landing pages and enables integration with complementary services such as MailChimp for email marketing and PayPal for online payments.
Lander has yet exceptional features and is considered one of the most solid and easy to use for those who are not familiar with web development services. Lander has a cost basis of $ 22 per month for up to 3,000 visitors, but allows a trial period of 14 days.
It is one of the paid options with many alternatives since allows customization from the outset and offers many plans to its customers. For example, this tool charges $ 29 per month for 10,000 visitors. It also provides tools for testing A / B, so you can try different models and use them for best results. However, integration is not possible with complementary services, that something Lander allows its users.
Finally, we hope that you have learned about these Ideas for Creating Landing Pages for Ecommerce and can help in the creation of your website store.