Essential Digital Marketing Tasks for Ecommerce Websites
Competition is very high amongst the businesses that operate online. For this reason, it is important for your business to choose the best ecommerce platform in order to maximally compete with other online businesses. Because the number of online purchases is expected to rise by approximately eighteen percent in a few years time, there is need for businesses to ensure that their ecommerce platform is perfectly functional so that they can make good use of this growth. As an online entrepreneur there are several marketing tools and tasks that can greatly help you get the best from your online store. Here are some task that you should undertake:
Monitor mobile traffic
It is prudent not to ignore the importance of mobile traffic. This is because many people are now making purchases using their mobile gadgets. According to a recent research, the total number of people buying products online via mobile gadgets is likely to double in the coming few years. Therefore, it is wise to have an ecommerce website that can be used by mobile customers effectively.
To make sure that your customers receive the best mobile experience available, it is wise to closely monitor your Google Analytics’ mobile traffic. By analyzing interactions and traffic, you will have a better idea related to the number of users that visit your website using mobile devices. If you find out that your website’s mobile traffic is approximately ten percent, it is wise to optimize your site for mobile search.
To ensure that your ecommerce site’s mobile version is customer friendly, it is wise to have breadcrumb links right at your pages’ top. In addition, you will need to have category results because they assist users with navigation. To save space, consider not having more than 5 categories per page. Most importantly, it is prudent to make sure that the shopping cart is easily accessible from the different pages.
Consider conducting a proper ecommerce comparison before choosing your provider. This will ensure that you make an informed decision and this will positively affect your business. Studies reveal that, if shoppers can’t communicate to your business via calls when checking out, they won’t continue with the purchase. Therefore, consider having a working phone number that connects your customers to you whenever they click on it. Make sure that the phone number is clearly visible across your ecommerce website.
You should not ignore the power of imagery. In addition, the imagery should be high quality and mobile friendly. Good images will help sell your products in ways you can’t imagine. They are even better compared to lengthy text pieces that require scrolling. Make sure that your website’s text fields are high-quality as well. You don’t want your customers to have trouble when entering their delivery information or when making payments. If that’s the case, they may give up buying from your website or switch to desktop.
Consider installing call tracking
Although digital communications and technology has become more advanced, customers still want to call your business. Moreover, having a clearly visible telephone number displayed on your website makes your business appear more credible. Lately, online marketers have continued to realize telephone importance in speeding up the rate of conversion. Make sure your landline stays intact all the time because studies have revealed that customers who call before making online purchases are likely to be converted quickly and easily after the phone call.
Telephone as well as the call data analytics information is important because it helps you understand the cycle of your sales. Once you have successfully installed tracking software for calls on your ecommerce website, you will begin collecting some valuable data. The visitor tracking level will clearly indicate your users’ entire journey up to the point they called you. In addition, you will be in a position to view the subsequent site pages they visited after the call.
This type of data is very useful to your online business. It plays an important role in finding out any issues faced by your customers during conversion. You will be able to determine the number of customers who called, but didn’t proceed to make the purchase. In addition, you will be in a position to view some of the pages they visited after the call. This will help you determine whether there is a problem with your checkout process or content thus assisting you to determine why they abandoned their carts.
Moreover, call tracking is able to collect data from all phone call sources. This can really help you to discover the type of advertising that drives most calls to your site. Such information is very important because it will help you decide the advertising method to allocate more funds and the ones not to. This will ensure you save on your advertising budget thus giving returns on investment.
Consider using heatmaps
Heatmaps provide online marketers with details about how their site is performing. Proper heatmaps will save you time used analyzing rows of data. They will provide you with a clear picture about what exactly users are engaging with on your website. Most importantly, heatmaps will help you identify the content being overlooked by your visitors.
Therefore, it is prudent to read numerous ecommerce software reviews in order to find out the best software to use. Software that allows for effective use of heatmaps is definitely what your online business requires. Heatmaps work by tracking the number of people who placed cursor on certain content on your site. This helps you to determine the content that interests your visitors and the one that doesn’t.
Run A/B testing
This is a type of testing where two web page versions are tested. Version A is used for control purposes while version B is used as the variation. The pages receive live traffic and this allows you to measure how each version affects the rate of conversion. This testing is prudent for online and ecommerce businesses and an increase in the rate of conversion leads to increased profitability.
The A/B testing might require you to perform some changes on your website here and there including:
Once you are done with testing, you will be in a position to determine the version that produced promising conversion sales and rate.
Consider setting up Google funnel visualization and goal conversions
Goal conversions and completions remain to be some important business statistics within your dashboard for Google Analytics. This provides you with an understanding about some of the obstacles that are hindering your customers from completing their purchases.
Funnel visualization gives you a better understanding of why potential customers are abandoning your online store once they get to shopping carts. Ecommerce platform comparison will help you eliminate this problem. This is because you will be able to choose the best ecommerce platform that suits your business needs. You will also receive some insights to help you give your potential customers reassurances each time they shop from your ecommerce website. This plays a vital role in reducing the number of abandoned carts.
Best ecommerce software is very important for online stores. In addition, explain to your customers some of the guarantees you offer, the return policy as well as how fast they will receive the goods after they’ve checked out. This has helped other online business minimize the number of carts abandoned and it could also work for you. If you have any problems with proper digital marketing, consider talking to a professional.
SEO Best Practices That Could Double Your E-Commerce Sales
If you have a website exclusive for commerce you should know about SEO Best Practices That Could Double Your E-Commerce Sales. So, would you like to increase sales of your e-commerce? Your online store is optimized for search engines? Although there are no magic recipes to get what we want instantly, it is important to make a good SEO strategy in your online store because it can help you to achieve your main objectives.
What is SEO? Can it help you with you E-commerce?
You have probably already heard about SEO, but perhaps you have not entirely clear what it means. SEO is an acronym for Search Engine Optimization. SEO is responsible for optimizing a website through different actions and strategies, so that is more likely to appear in the top positions of search engine results, especially in Google.
How can you do an excellent optimization?
So, knowing that, you are surely asking how to do a good job of optimization for E-Commerce? To understand the importance of SEO in online sales, experts have made an analysis of some data Progress Report and Outlook e-Commerce 2015 made by the Observatory e-Commerce. According to this study, 59% of businesses based on online stores claim that the main source of visits is your ecommerce SEO, compared with 19% coming from direct traffic.
Therefore, it is important to do a good job of optimizing the content of your online store since it can help not only to make it more attractive in the sight of Google, but will also help to sell more and better. So, pay attention to the next information if you want to implement all the tips that we'll bring to position your ecommerce!
Tips and advices: SEO Best Practices That Could Double Your E-Commerce Sales
It is a fact that getting a higher ranking among competitors is the main theme of most businesses that offer a product or service online. If you want to position your website within a higher rank in the search engines, you should pay attention to the following tips to help you find new opportunities and generate better strategies for your E-commerce site.
Use long tail keywords in your products
Before starting to position your online business, you should have defined your overall SEO strategy, from home to product listings. If you choose to position all your ecommerce with general keywords you will not have much chance of getting conversions, so you must draw your SEO strategy with long tail keywords.
Why make more long tail keywords? It will be illustrated with a simple example: if you have an online perfume business, a general keyword could be "perfume", so if a user is looking perfumes, may not have the need to make a purchase and only be seeking information about perfumes. However, if a user searches for the keyword long tail "buy online perfume" or "perfume woman online" search is more focused on buying the product.
Take care about the descriptions of your product
This is an important advice to make notes on your list SEO Best Practices That Could Double Your E-Commerce Sales.
It is essential that you not limit yourself to copy the product information provided by your supplier to write the content of your product sheets. It is an important aspect because your content will not be unique. In this way, you will be able to generate duplicate content that do not help your SEO.
Avoid unnecessary pages index
It is important that you not index some pages to avoid duplicate content in your online store, because this will make you lose positions in the various search engines, making all your work "go to ruin." So, what pages should not be indexed?
Pages with similar products: If you have several products that are fairly identical but differ only in some small details such as the color, it is preferable that only work well from indexing and SEO of one of them.
Shipping and returns page: Create a single page of delivery and returns policy will save us many headaches, because in an ecommerce is usually used the same policy for all products in the store.
Results page of internal search engine: When you explore in the search of your e-commerce, it creates pages where the results of our search products are grouped. Therefore, they are totally unnecessary pages that can spoil our SEO. Just dial these results with a "no index or no follow" not to be indexed.
Meta descriptions potentiation
In the search results of Google, Meta descriptions are your main window, so it is important to make a good impression to users who are inquiring into the search engine to achieve your main goal, then, they click your online store and therefore, getting sales.
We will hope that these SEO Best Practices That Could Double Your E-Commerce Sales can help to get more traffic in order to improve your sales in the competitive market.
A common question between people with an online store is what is the Best Ecommerce Platform for SEO? And this is a good question. The choice of an e-commerce platform for your online store is not a decision to take lightly and you have to take into consideration several elements…
Many people have many problems with their online store; for that reason we are going to give you PPC Management and 7 Tips for Your E-Commerce PPC Campaign. On this occasion, we will discuss the initial development of an Ecommerce and its launching and the strategies to maximize their retail…
In this opportunity, we will show you some Ideas for Creating Landing Pages for Ecommerce. One of the most useful tools for electronic commerce is a landing page which is a page open in response to a click on an advertisement or a search result. www.article-ecommerce.com What is the main aim…
Once your online store is ready to receive visitors, it is time to employ Social Media Tactics to Drive Traffic to Your eCommerce Site. For that reason, it’s necessary to take action to boost your online ecommerce store whit the help of social networks. Currently, Social networks play an increasingly…